Today’s the First Day of the “Get Charlie to Cali” Challenge!
August 14, 2012
Today’s a fun day here at CDBC – the launch of the “Get Charlie to Cali” Challenge. Although luxury retailers from Massachusetts to Tennessee and everywhere in between are carrying Charlie Dog boxers, we have yet to have any retailers in California pick up the line. That has to change.
In an effort to “Get Charlie to Cali,” we’ve placed the 10 cards below at various places throughout Connecticut. Anyone who finds a card can take it with them and, if they’re heading west, leave it where someone else can pick it up and take it with them as they travel west. If enough people take the card west, eventually Charlie will make it to California!
So if you’re a CDBC fan and live in Connecticut, keep your eyes open for one of these 10 cards. The first three people to submit a photo of the card taken at a California location can claim a free pair of Charlie Dog boxers of their choice. Send the photo to firstname.lastname@example.org.
You can track Charlie’s progress as he moves across the country on Twitter using the hash tag #getcharlietocali, or check back here – we’ll update Charlie’s travels here on the blog.
Here’s hoping Charlie makes it to beautiful Cali soon!